Hotellerie Suisse has launched the so-called Hospitality Booster as part of an innovation strategy. The Booster is intended to enrich, motivate and, as the name suggests, boost the Swiss hotel industry with new ideas. In addition to branding and give-aways, I created an experiential event concept that was used for the first time at the start of the Hospitality Summit in Zurich: a 20-metre-long pneumatic tube that visitors could use to send their innovative ideas for revitalizing the Swiss hotel industry directly to the Hospitality stand. The best ideas were ultimately selected and awarded great prizes.

The pneumatic tube attracted a great deal of attention and was also booked for other events following the Hospitality Summit.