For the Jeep Cinema Weeks I created a striking key visual which was used in both static and moving images.:

A Jeep SUV drives through a barren scree desert. The camera zooms out and you can see that the supposed stones are chunks of popcorn in a large cup.

In addition to cinema spots, various adscreens in the cinema itself, TV spots and digital placements, display and social media ads and e-newsletters were also used. The campaign was live throughout October 2024 and generated over 1 million impressions and over 1000 leads.