Lindt’s golden bunnies are iconic and an integral part of Easter. At Zurich main station, I created the first chocolate Infinity Room for Lindt, consisting of lots of golden bunnies. In the days leading up to Easter, over 5000 visitors of various age groups visited the dreamlike experience and shared it on social media. The experiential marketing concept was rounded off with a welcome chocolate egg sampling at the exit. The concept is so successful that it has already been set up for the second year in a row.