The new Opel Astra is modern, dynamic and cool. The problem: unfortunately, almost nobody knows it. Another problem: many people think the Opel brand is uncool and not modern. How can the new Astra be presented as the cool car that it really is? #EinfachEinsteigen (simply get on board) becomes the overarching framework for a cross-media multi-channel campaign in three phases: Phase 1: Create national visibility. 2nd phase: Experiences for all those who actually want to get into the new Astra. 3rd phase: Targeting all generated contacts again to invite them to the Astra Days at 82 Opel partners.

Bronze SDV Award