Pop-up selfie experiences are very popular around the world. I brought the international phenomenon to Zurich by launching the first SelfieHouse in Switzerland. I added a special twist to the known concept by letting also brands host their experiences. The experiential marketing concept, which is also strongly connected to social media, received an overwhelming media response: NRJ, SRF, Top, Toxic, NZZ, SRF TV, 20min and many influencer reported about the new pop-up and reached over 3 million people. Beside the unique concept to also include brands as hosts of the experiences, I created and co-created multiple of the experiences and all visual designs.